USE OF TELEVISION IN RECEIVING AGRICULTURAL iNFORMATION BY THE SUB-ASSISTANT AGRICULTURAL OFFICERS

Abstract

The main objective of this study was to determine and describe the use of television by the Sub Assistant Agriculture Officers (SAAOs) in receiving Agricultural Information and to explore the relationship between the selected characteristics of SAAOs. The selected characteristics were age, annual family income, service length, training received, level of education, academic achievement, job fhcility. job satisfaction and use of Television channels. Four upazilla's in Pabna district were Pabna sadar, Ishwardi, Sujanagar and Chatmahar selected randomly as the study area. Pearsons Correlation Co-ellicient were used to test the relationship between the selected characteristics of SAAOs and their use of Television in receiving agricultural information. The findings revealed that 41.90% of the SAAOs belonged to medium use category while 40% respondents were low and 18.10% very low category in using Television. In respect of use oF different Television channels Channel-I ranked first followed by BTV and if l'V World. The fourth and fifth channel was ATh 13angla and Bangla Vision. Pearson Product-Moment Co-Relation analysis also revealed that age, annual family income, service length, academic achievement, job facility and job satisfaction had positive significant relationship with the use of Television in receiving agricultural information. Training received and level of education had no significant relationship with the use of Television in receiving agricultural information.