USE OF MEDIA IN RECEIVING INFORMATION BY THE MANGO GROWERS

Abstract

The purpose of the study was to assess the extent of use of media in receiving information by the mango growers and to explore the relationship of the selected characteristics of the mango growers with their use of media in receiving information. The study has been conducted based on data collection in the selected villages of Chapainawabganj municipality of Chapainawabganj Sadar upazila. Data were collected from 93 mango growers from 20 April, 2017 and completed in 15 May, 2017. Descriptive statistics, Pearson’s Product Moment Coefficient of Correlation (r) were used for data analysis. The results show that the highest proportion (77.4 %) of the mango growers had medium use of media in receiving information and 12.9 percent of the mango growers had low use of media in receiving information and 9.7 percent felt in high use of media in receiving information. It was found a significant positive relationship of mango farmers’ education, size of mango orchard, annual income from mango, knowledge on mango cultivation and cosmopoliteness with their use of media in receiving information. As per Media Used Index (MUI), mobile phone ranked the 1 st and internet ranked as last position. It is recommended that the DAE, Horticultural Center, Mango Research Station and NGOs should take necessary steps considering the significant variables with a view to motivating the mango growers towards higher use of media in receiving information.