CONSUMERS’ PERCEPTION TOWARDS ORGANIC FOOD IN SOME SELECTED AREAS OF BANGLADESH

Abstract

The present development in the food market indicates that organic food became one of the important parts of the market. The purposes of the study were t hus to describe the selected characteristics of the consumers perception towards organic food; to determine the extent of consumers perception towards organic food and to explore the relationship between each of the selected characteristics of consumers with their perception towards organic food. The stud y was purposively conducted at Narsingdi and Dhaka district. Validated and well-structured interview schedule was used to collect data from 105 consumers during 15 th February, 2022 to 15 March, 2022 . Descriptive statist ics and Pearson’s Product Moment Correlation was used. The majority (79.05 percent) of the respondents had favorable perception towards organic food compared to having 14.28 percent unfavorable

perception towards organic food and only 6.67 percent had neutral perception

towards organic food, respectively.

Among seven selected characteristics of the consumer five characterist ics namely; education, source of weekly food shopping, extent of information received about organic food and availabilit y of organic food had significant positive relationship with their perception towards organic food but barriers to purchasing organic food had negat ively significant relationship with their perception towards organic food. The rest two characteristics namely age and annual family income had no significant relationship with their

perception towards organic food.