• FACTORS INFLUENCING CONSUMER’S PURCHASE OF PROCESSED AND READY TO COOK MEAT IN DHAKA METROPOLITAN CITY 

  MOSHARRAF, SADIA BINTE (Dept. of AGRIBUSINESS AND MARKETING, 2023)

  new trend that started to spread across the nation at the turn of the century substituted heavily processed, ready-to-cook foods for cooked meals. A total of 110 consumers were randomly chosen for the study from the ...
• FACTORS AFFECTING CONSUMER INTENTION TO PURCHASE ORGANIC FOOD: AN EMPIRICAL ANALYSIS IN DHAKA CITY 

  TARANNUM, KASHFIA (Dept. of AGRIBUSINESS AND MARKETING, 2023)

  The trend of buying organic food is growing among consumers, particularly in urban areas in Bangladesh. This empirical study seeks to determine purchase intention by analyzing the effect of factors such as age, education, ...
• Factors Affecting Consumers’ Purchasing Decision of Popular Rice Brands in Dhaka City 

  JAMAN, SURIYA (Dept. of AGRIBUSINESS AND MARKETING, 2023)

  The focus of this study is to investigate consumers’ evaluat ion of rice attributes in different markets of Dhaka cit y. The study empirically examines the relat ionship between the retail price of rice and its attributes ...
• RURAL WOMEN ENTREPRENEURSHIP DEVELOPMENT IN SIRAJGANJ DISTRICT OF BANGLADESH: A CASE STUDY ON THEIR CHALLENGES AND PREPARATIONS 

  ISLAM, MD. FERDAUSUL (Dept. of AGRIBUSINESS AND MARKETING, 2023)

  Bangladesh's women entrepreneurs face challenges in various economic sectors, including rural and urban areas. The percentage of businesses owned by women has decreased from 12.7% in 2013 to 7.2%. Despite this, women ...
• EXPLORING TECHNICAL EFFICIENCY OF MAIZE CULTIVATION IN BANGLADESH: A CASE STUDY ON CHUADANGA DISTRICT 

  ZOHURA, FATEMA-TUZ (Dept. of AGRIBUSINESS AND MARKETING, 2023)

  In recent years, maize has emerged as a lucrative crop for Bangladeshi farmers, thanks to favorable environmental conditions characterized by abundant sunshine, well-fertilized soil and adequate moisture. This comprehensive ...

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