http://archive.saulibrary.edu.bd/handle/123456789/5582 2026-08-18T02:47:15Z 2026-08-18T02:47:15Z MOSHARRAF, SADIA BINTE http://archive.saulibrary.edu.bd/handle/123456789/5587 2026-08-17T05:16:55Z 2023-01-01T00:00:00Z

FACTORS INFLUENCING CONSUMER’S PURCHASE OF PROCESSED AND READY TO COOK MEAT IN DHAKA METROPOLITAN CITY MOSHARRAF, SADIA BINTE new trend that started to spread across the nation at the turn of the century substituted heavily processed, ready-to-cook foods for cooked meals. A total of 110 consumers were randomly chosen for the study from the Dhaka district's Mohammadpur and Dhanmondi neighbourhoods. The responses from respondents were gathered from July through September of 2022 via a pre-tested interview schedule. Using percentage analysis, socioeconomic parameters such as gender, salary, education, occupation, family structure, consumer awareness, and frequency of purchases were examined. Using Binary Logistic Regression, the contributions of the variable were ascertained. Both the number of homes headed by single parents and the desire of consumers for processed foods are increasing. The study set out to describe some of the characteristics of the consumers, assess how they felt about processed foods, and pinpoint the variables that had a major impact on their decision to purchase processed and ready-to-cook foods. The consumption of processed and ready-to-cook meat items was the study's dependent variable, while the respondents' seven significant characteristics made up the study's independent variables. According to the interview poll, 67% of respondents who bought processed food did so because they saw an advertisement from someone else, and 92% of respondents who ate processed food were high income earners. Only 47% of respondents were well educated. Within the selected variables of the respondents, income, family type, medication, and advertisements from others demonstrate a substantial correlation with the purchase of processed and ready-to-cook foods. Therefore, the inventive firm should consider these factors before venturing into such a business, and producers, legislators, and those strategizing marketing campaigns for goods with nutritional and qualitative worth ought to reconsider their decision to sell such goods. A thesis Submitted to the Department of Agribusiness & Marketing, Sher-e-Bangla Agricultural University, Dhaka-1207, in partial fulfillment of the requirements for the degree of MASTER OF SCIENCE IN AGRIBUSINESS AND MARKETING

2023-01-01T00:00:00Z TARANNUM, KASHFIA http://archive.saulibrary.edu.bd/handle/123456789/5586 2026-08-17T05:14:58Z 2023-01-01T00:00:00Z

FACTORS AFFECTING CONSUMER INTENTION TO PURCHASE ORGANIC FOOD: AN EMPIRICAL ANALYSIS IN DHAKA CITY TARANNUM, KASHFIA The trend of buying organic food is growing among consumers, particularly in urban areas in Bangladesh. This empirical study seeks to determine purchase intention by analyzing the effect of factors such as age, education, monthly income, price, environmental concern, healthy lifestyle, nutritional value, availability, and advertisement by using probit regression model. The primary data were collected from two supermarkets in Dhaka metropolis. A total of 110 consumers were selected by using two stage random sampling technique. Data were collected from the respondents between August to October in 2023. The study findings indicate that consumers’ purchase intention towards organic food is influenced by several key aspects, including the availability of organic food, adoption of a healthy lifestyle, environmental concern, and exposure to advertising. Furthermore, a significant proportion of young graduates and service holders have a higher awareness regarding the advantages of organic food, which is why a majority of them choose to acquire it. Significant obstacles that restrict the purchasing of these products include higher price, quality concerns, ambiguous labeling, and limited availability. The study recommends that the concerned authorities should establish a standardized principle based on FAO recommendations in order to decrease obstacles and motivate producers and supermarket owners to adhere to it A Thesis Submitted to The Department of Agribusiness and Marketing Sher-e-Bangla Agricultural University, Dhaka, in partial fulfillment of the requirements for the degree of MASTER OF SCIENCE IN AGRIBUSINESS AND MARKETING

2023-01-01T00:00:00Z JAMAN, SURIYA http://archive.saulibrary.edu.bd/handle/123456789/5585 2026-08-17T05:05:55Z 2023-01-01T00:00:00Z

Factors Affecting Consumers’ Purchasing Decision of Popular Rice Brands in Dhaka City JAMAN, SURIYA The focus of this study is to investigate consumers’ evaluat ion of rice attributes in different markets of Dhaka cit y. The study empirically examines the relat ionship between the retail price of rice and its attributes in the Dhaka cit y markets, using the hedonic pricing model. In this study, data were collected from retailers’ shop in Agargaon, Taltola, Shewrapara, Kajipara, Mirpur 10, Mirpur 11, Mirpur-1, Mirpur-2, Mirpur-6, and Mirpur DOHS in Dhaka cit y in 2023. A total of 200 customers were chosen by using simple random sampling technique from different retail markets. The results illustrate that consumers pay a premium price for observable attributes, such as white rice, aroma, glutinous rice, medium bold grain, medium slander grain and slander grain. However, poverty level in selected consumers in the Dhaka cit y is 5.0% in terms of head count rat io (HCR) which is much lower than nat ional level poverty (18.0%). Taking into consideration the above ment ioned arguments, the study suggests that the government should support rice breeders to release new rice variet ies wit h more aroma and attractive size and shapes of rice. A Thesis Submitted to the Faculty of Agribusiness Management, Sher-e-Bangla Agricultural University, Dhaka, in partial fulfilment of the requirements for the degree of MASTER OF SCIENCE (MS) IN AGRIBUSINESS AND MARKETING

2023-01-01T00:00:00Z ISLAM, MD. FERDAUSUL http://archive.saulibrary.edu.bd/handle/123456789/5584 2026-08-17T05:03:48Z 2023-01-01T00:00:00Z

RURAL WOMEN ENTREPRENEURSHIP DEVELOPMENT IN SIRAJGANJ DISTRICT OF BANGLADESH: A CASE STUDY ON THEIR CHALLENGES AND PREPARATIONS ISLAM, MD. FERDAUSUL Bangladesh's women entrepreneurs face challenges in various economic sectors, including rural and urban areas. The percentage of businesses owned by women has decreased from 12.7% in 2013 to 7.2%. Despite this, women entrepreneurs still have a significant presence due to higher income, education, and greater societal acceptance. Challenges faced by women entrepreneurs include cultural norms, limited access to connections, financial difficulties, education imbalance, and work-life balance. As women make up 50% of the population and 40% of the labor force, their economic participation is a challenging aspect of entrepreneurship development. This study examines the socio-economic status, challenges, and impacts of rural women entrepreneurs in Bangladesh, focusing on the Sirajganj district. Data was collected from 100 households using a multi-stage sampling strategy with a 95% confidence level and a 9% margin of error. Index analysis and crosstabulation were employed to analyze the data. The respondents' age distribution revealed that 50.0% were in the middle age group, 41.3% in the older age group, and 8.7% in the younger age group. In terms of education, 2.00% were illiterate, 5.3% had basic literacy, 36.7% had completed primary education, 40.3% had attained secondary education, and 11.7% had higher secondary education. 4.0% of the respondents held a degree or higher qualification. Regarding experience, 41.67% of respondents had more than 10 years of entrepreneurial experience, 33.33% had 5 to 10 years, and 25.0% had less than 5 years. Most respondents (30.3%) operated businesses in the clothing/textile sector, followed by beauty care (26.3%), handicrafts (23.7%), and grocery/stationery (13.2%). Factors contributing to a favorable business environment included ‘authority over business’ (μ = 4.03, σ = 0.923), which ranked highest among both married (μ = 3.95, σ = 0.99) and single (μ = 4.20, σ = 0.27) respondents. ‘Equal opportunities for women’ ranked second (μ = 3.99, σ = 0.792), particularly important for single respondents (μ = 4.30, σ = 0.78). Barriers to entrepreneurship included work-life balance (μ = 2.70, σ = 0.462), management skills (μ = 2.61, σ = 0.544), and networking challenges (μ = 2.61, σ = 0.544). Single respondents rated faith in women’s leadership (μ = 2.71, σ = 0.46) and gender discrimination (μ = 2.57, σ = 0.51) higher than married respondents, indicating they face more significant barriers. The study emphasizes the need for improved education, training, financial support, and an inclusive business environment to empower rural women entrepreneurs in Bangladesh. A Thesis Submitted to the Department of Agribusiness and Marketing, Faculty of Agribusiness Management, Sher-e-Bangla Agricultural University, Dhaka, in partial fulfillment of the requirements for the degree of MASTER OF SCIENCE (MS) IN AGRIBUSINESS AND MARKETING

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