COMMUNICATION BEHAVIOR OF UPAZILA LEVEL AGRICULTURE EXTENSION OFFICERS IN BANGLADESH

Abstract

The main objective of this study was to determine the communication behavior of upazila level agriculture extension officers including its relationship with their selected characteristics. Upazila agriculture offices all over Bangladesh were determined to be the study area. Out of 483 upazilas 227 were randomly selected which constituted the locale of the study. Four hundred and fourty five (445) upazila level agriculture extension officers; from the selected upazilas constituted the population. Only one hundred sixteen (116) officers returned their questionnaire. But sixteen (16) of them were excluded for sending them very late. Therefore, the sampling size became 100. Data collection was started from February to April, 2011. The independent variables were: official position, academic achievements, training exposure, leadership styte, ability to land and production achievements of target, management ability, job satisfaction and personality. The dependent variable was the communication behavior of upazila level agriculture extension officers in Bangladesh. Among the respondents the highest (69.00 percent) of the respondents belonged to the low category to their extent of use of communication media compared to 13.00 percent medium and 11.00 percent high category to their extent of use of communication media. Official position and management ability had signilicant positive relationship with the extent of use of communication media of upazila level agriculture extension officers in Bangladesh.