Abstract:
The main objective of this study was to determine the communication behavior of
upazila level agriculture extension officers including its relationship with their
selected characteristics. Upazila agriculture offices all over Bangladesh were
determined to be the study area. Out of 483 upazilas 227 were randomly selected
which constituted the locale of the study. Four hundred and fourty five (445) upazila
level agriculture extension officers; from the selected upazilas constituted the
population. Only one hundred sixteen (116) officers returned their questionnaire. But
sixteen (16) of them were excluded for sending them very late. Therefore, the
sampling size became 100. Data collection was started from February to April, 2011.
The independent variables were: official position, academic achievements, training
exposure, leadership styte, ability to land and production achievements of target,
management ability, job satisfaction and personality. The dependent variable was the
communication behavior of upazila level agriculture extension officers in
Bangladesh. Among the respondents the highest (69.00 percent) of the respondents
belonged to the low category to their extent of use of communication media
compared to 13.00 percent medium and 11.00 percent high category to their extent of
use of communication media. Official position and management ability had
signilicant positive relationship with the extent of use of communication media of
upazila level agriculture extension officers in Bangladesh.
Description:
A Thesis
Submitted to the Faculty of Agriculture,
Sher-e-Bangla Agricultural University, Dhaka,
in Partial fulfillment of the requirements for the degree of
MASTER OF SCIENCE (MS)
IN
AGRICULTURAL EXTENSION
