dc.contributor.author |
KHATUN, JAYNAB |
|
dc.date.accessioned |
2018-11-13T10:33:05Z |
|
dc.date.available |
2018-11-13T10:33:05Z |
|
dc.date.issued |
2016 |
|
dc.identifier.uri |
http://archive.saulibrary.edu.bd:8080/xmlui/handle/123456789/780 |
|
dc.description |
A Thesis
Submitted to the Faculty of Agriculture,
Sher-e-Bangla Agricultural University, Dhaka,
in Partial fulfillment of the requirements for the degree of
MASTER OF SCIENCE (MS)
IN
AGRICULTURAL EXTENSION |
en_US |
dc.description.abstract |
The purpose of the study was to assess the extent of use of media in receiving
information by the mango growers and to explore the relationship of the
selected characteristics of the mango growers with their use of media in
receiving information. The study has been conducted based on data collection
in the selected villages of Chapainawabganj municipality of Chapainawabganj
Sadar upazila. Data were collected from 93 mango growers from 20 April,
2017 and completed in 15 May, 2017. Descriptive statistics, Pearson’s Product
Moment Coefficient of Correlation (r) were used for data analysis. The results
show that the highest proportion (77.4 %) of the mango growers had medium
use of media in receiving information and 12.9 percent of the mango growers
had low use of media in receiving information and 9.7 percent felt in high use
of media in receiving information. It was found a significant positive
relationship of mango farmers’ education, size of mango orchard, annual
income from mango, knowledge on mango cultivation and cosmopoliteness
with their use of media in receiving information. As per Media Used Index
(MUI), mobile phone ranked the 1
st
and internet ranked as last position. It is
recommended that the DAE, Horticultural Center, Mango Research Station and
NGOs should take necessary steps considering the significant variables with a
view to motivating the mango growers towards higher use of media in
receiving information. |
en_US |
dc.language.iso |
en |
en_US |
dc.publisher |
DEPT. OF AGRICULTURAL EXTENSION & INFORMATION SYSTEM |
|
dc.subject |
RECEIVING INFORMATION, MANGO GROWERS |
en_US |
dc.title |
USE OF MEDIA IN RECEIVING INFORMATION BY THE MANGO GROWERS |
en_US |
dc.type |
Thesis |
en_US |