Abstract:
The primary objectives of this study were i) to determine the extent of Information and
Communication Technologies (ICTs) use by the farmers for receiving agricultural
market information, and ii) to identify the factors that influence farmers’ choice on use
of ICTs for receiving agricultural market information. Attempt was also made to
explore the influence of the selected factors on the use of ICTs for receiving agricultural
market information. Two villages from Rajbari sadar upazila under Rajbari district were
selected as the study area. Proportionate random sampling technique was used to
determine the sample size (here, 127) drawn from 620 farm families. Data were
collected by the researcher herself using a well-structured interview schedule. Multiple
regression analysis revealed that ICT ownership, ICT literacy, distance home to market
and innovativeness had significant contribution to farmers’ use of ICTs for receiving
agricultural market information which explained 81.8% of the variance of ICTs use
while perceived usefulness was found to be non-significant to ICTs use.
Description:
A Thesis
Submitted to the Faculty of Agriculture,
Sher-e-Bangla Agricultural University, Dhaka,
in Partial fulfillment of the requirements for the degree of
MASTER OF SCIENCE (MS)
IN
AGRICULTURAL EXTENSION