VALUE CHAIN ANALYSIS OF TOMATO IN SOME SELECTED AREAS OF MANIKGANJ DISTRICT

Abstract

A series of value-generating activities associated with product marketing from farm level to the ultimate consumer referred to as the value chain. In Bangladesh tomato value chain starting from producer then there may have many intermediary channels like tomato producer, Faria, Bepari, Wholesaler, Retailer and Consumer etc. The study was conducted at saturia and singair upazila under Manikganj district. To identify the actors involved in value chain and their function in tomato marketing, to estimate the value addition of tomato by the actors in tomato market, to identify the constraints of tomato marketing and suggest measure for the improvement of tomato marketing in the selected area. The selected samples included 70 (Farmer 25, faria 10, bepari 10, wholesaler 10 and retailer 15). In the study areas there are five value chain included. In this study cost and margin analysis of tomato, cost of production, variable cost, fixed cost, gross cost, gross return, gross margin, net return, value addition, marketing cost, market price calculated. Value addition of farmer is 25.16%, bepari is 22.63% and faria is 7.37% and wholesaler is 31.72%. Marketing cost of retailer is 1.30 tk/kg, wholesaler is 3.62 tk/kg, bapari is 1.84 tk/kg and faria is 0.70 tk/kg. Net marketing margin of retailer is 2.15 tk/kg, wholesaler is 2.20 tk/kg, bapari 0.47 tk/kg and faria is 0.29 tk/kg. Proper credit facility, fertilizer supply, seed supply, irrigation facilities, electricity supply and transport facility should be improve for tomato development in Bangladesh.