Abstract:
A series of value-generating activities associated with product marketing from farm
level to the ultimate consumer referred to as the value chain. In Bangladesh tomato
value chain starting from producer then there may have many intermediary channels
like tomato producer, Faria, Bepari, Wholesaler, Retailer and Consumer etc. The
study was conducted at saturia and singair upazila under Manikganj district. To
identify the actors involved in value chain and their function in tomato marketing,
to estimate the value addition of tomato by the actors in tomato market, to identify
the constraints of tomato marketing and suggest measure for the improvement of
tomato marketing in the selected area. The selected samples included 70 (Farmer
25, faria 10, bepari 10, wholesaler 10 and retailer 15). In the study areas there are
five value chain included. In this study cost and margin analysis of tomato, cost of
production, variable cost, fixed cost, gross cost, gross return, gross margin, net
return, value addition, marketing cost, market price calculated. Value addition of
farmer is 25.16%, bepari is 22.63% and faria is 7.37% and wholesaler is 31.72%.
Marketing cost of retailer is 1.30 tk/kg, wholesaler is 3.62 tk/kg, bapari is 1.84 tk/kg
and faria is 0.70 tk/kg. Net marketing margin of retailer is 2.15 tk/kg, wholesaler is
2.20 tk/kg, bapari 0.47 tk/kg and faria is 0.29 tk/kg. Proper credit facility, fertilizer
supply, seed supply, irrigation facilities, electricity supply and transport facility
should be improve for tomato development in Bangladesh.
Description:
A Thesis
Submitted to the Departmnet of Agribusiness and Managment,
Sher-e-Bangla Agricultural University, Dhaka,
In Partial fulfillment of the requirements for the degree of
MASTER OF SCIENCE (MS)
IN
AGRIBUSINESS AND MARKETING
