Abstract:
The present development in the food market indicates that organic food became one
of the important parts of the market. The purposes of the study were t hus to describe
the selected characteristics of the consumers perception towards organic food; to
determine the extent of consumers perception towards organic food and to explore the
relationship between each of the selected characteristics of consumers with their
perception towards organic food. The stud y was purposively conducted at Narsingdi
and Dhaka district. Validated and well-structured interview schedule was used to
collect data from 105 consumers during
15
th
February, 2022 to 15
March, 2022
.
Descriptive statist ics and Pearson’s Product Moment Correlation was used. The
majority (79.05 percent) of the respondents had favorable perception towards organic
food compared to having 14.28 percent unfavorable
perception towards organic food
and only 6.67 percent had neutral perception
towards organic food, respectively.
Among seven selected characteristics of the consumer five characterist ics namely;
education, source of weekly food shopping, extent of information received about
organic food and availabilit y of organic food had significant positive relationship with
their perception towards organic food but barriers to purchasing organic food had
negat ively significant relationship with their perception towards organic food. The
rest two characteristics namely age and annual family income had no significant
relationship with their
perception towards organic food.
Description:
A Thesis
Submitted to the Department of Agricultural Extension and Information System
Sher-e-Bangla Agricultural University, Dhaka
In partial fulfilment of the requirements
for the degree of
MASTER OF SCIENCE (MS)
IN
AGRICULTURAL EXTENSION AND INFORMATION SYSTEM
