VALUE CHAIN ANALYSIS OF PINEAPPLE IN TANGAIL DISTRICT OF BANGLADESH

Abstract

The present study was designed to measure value chain analysis of Pineapple in Tangail district of Bangladesh. Primary data were collected from the pineapple growing area of Madhupur and Jalchatro. Hundred producers and sixty intermediaries were interviewed for the study through simple random sampling and purposive sampling procedure. Producers were selected by using simple random sampling and intermediaries were selected by purposive sampling. BCR for pineapple production in this study was 1.35 which indicates that pineapple production was profitable in the study area. In marketing system of pineapple, many value chain actors were involved such as Faria, Bepari, Arathdar and retailer. In this study area, it was found that young and illiterate farmers were mostly engaged in pineapple cultivation. Farm gate price of pineapple was Tk. 2316.66 per 100 kg and sell price of pineapple paid by retailers was Tk. 4670 per 100 kg. Total marketing cost was estimated at Tk. 3070.3 per 100 kg of pineapple. Among all intermediaries Farias’ cost was highest and the lowest for Retailers. The marketing margin of Faria, Bepari, Arathder, Retailers were Tk.322.10, Tk. 182.35, Tk.131.4 and Tk.363.84 respectively for 100 kg pineapple. Pineapple production efficiency was 96% in the study area. The study also identified some major problems faced by producers and actors in the pineapple value chain. The major problems faced by farmer were lack of scientific knowledge (80%), lack of capital (52%), lack of seedling (40%), perishability (64%), lack of credit facilities (57%) etc. Market actors also suggest some recommendations to solve their problems.