Abstract:
The present study was designed to measure value chain analysis of Pineapple in Tangail
district of Bangladesh. Primary data were collected from the pineapple growing area of
Madhupur and Jalchatro. Hundred producers and sixty intermediaries were interviewed for
the study through simple random sampling and purposive sampling procedure. Producers
were selected by using simple random sampling and intermediaries were selected by
purposive sampling. BCR for pineapple production in this study was 1.35 which indicates
that pineapple production was profitable in the study area. In marketing system of
pineapple, many value chain actors were involved such as Faria, Bepari, Arathdar and
retailer. In this study area, it was found that young and illiterate farmers were mostly
engaged in pineapple cultivation. Farm gate price of pineapple was Tk. 2316.66 per 100
kg and sell price of pineapple paid by retailers was Tk. 4670 per 100 kg. Total marketing
cost was estimated at Tk. 3070.3 per 100 kg of pineapple. Among all intermediaries Farias’
cost was highest and the lowest for Retailers. The marketing margin of Faria, Bepari,
Arathder, Retailers were Tk.322.10, Tk. 182.35, Tk.131.4 and Tk.363.84 respectively for
100 kg pineapple. Pineapple production efficiency was 96% in the study area. The study
also identified some major problems faced by producers and actors in the pineapple value
chain. The major problems faced by farmer were lack of scientific knowledge (80%), lack
of capital (52%), lack of seedling (40%), perishability (64%), lack of credit facilities (57%)
etc. Market actors also suggest some recommendations to solve their problems.
Description:
A Thesis
Submitted to the Department of Agribusiness and Marketing,
Sher-e-Bangla Agricultural University, Dhaka, in
partial fulfillment of the requirements
for the degree of
MASTER OF SCIENCE (MS)
IN
AGRIBUSINESS AND MARKETING
