SUPPLY CHAIN ANALYSIS OF CUT FLOWERS IN SOME SELECTED AREAS OF JASHORE AND DHAKA DISTRICT

Abstract

The research aims to investigate the current supply chain, impact of post-harvest losses on marketing margin and efficiency, and seasonal price variations of flower. The research was based on both primary and secondary sources of information. About 95 respondents were selected using simple random sampling from Jashore and Dhaka city to provide primary data. Additionally, this study considered four different types of flowers, including roses, marigolds, gladiolus, and tuberose. Gladiolus has the highest total cost per hectare and marigold had the lowest. On the other hand, retailer had the highest estimated marketing cost per hundred flowers and they added the most value. Additionally, gladiolus had the highest marketing margin before and after the post-harvest loss, followed by rose, tuberose and marigold. In Jashore district, the seasonal price indices for gladiolus were highest in December and lowest in July. Furthermore, gladiolus had the highest seasonal price indices in October and the lowest in August in Dhaka city. Based on the findings of this research, it is recommended to maintain post-harvest losses properly specifically providing freezervans for flower transportation from the production area to different districts and improving

storage facilities.