Abstract:
The research aims to investigate the current supply chain, impact of post-harvest losses on
marketing margin and efficiency, and seasonal price variations of flower. The research was
based on both primary and secondary sources of information. About 95 respondents were
selected using simple random sampling from Jashore and Dhaka city to provide primary
data. Additionally, this study considered four different types of flowers, including roses,
marigolds, gladiolus, and tuberose. Gladiolus has the highest total cost per hectare and
marigold had the lowest. On the other hand, retailer had the highest estimated marketing
cost per hundred flowers and they added the most value. Additionally, gladiolus had the
highest marketing margin before and after the post-harvest loss, followed by rose, tuberose
and marigold. In Jashore district, the seasonal price indices for gladiolus were highest in
December and lowest in July. Furthermore, gladiolus had the highest seasonal price indices
in October and the lowest in August in Dhaka city. Based on the findings of this research,
it is recommended to maintain post-harvest losses properly specifically providing freezervans
for
flower
transportation
from
the
production
area
to
different
districts
and
improving
storage
facilities.
Description:
A thesis submitted to
The Department of Agribusiness and Marketing,
Sher-e-Bangla Agricultural University, Dhaka-1207
In partial fulfillment of the requirements for the degree of
MASTER OF SCIENCE
IN
AGRIBUSINESS AND MARKETING
SEMESTER: JANUARY-JUNE, 2021
