Abstract:
The study focuses on the prospects of using a mobile phone as an information and
communication tool in receiving market information by farmers. The objectives of
this study were to describe the farmers' socio-economic characteristics, identify
the factors that affect farmers‟ mobile phone use, and find out the impacts farmers
are observing by using a mobile phone in marketing of paddy. The study was
conducted at the 5 villages of Debidwar Upazila in Cumilla district. A total one
hundred farmers were interviewed through a well-structured interview schedule.
The study shows that 79% of the farmers use mobile phone, and education and
income has a significant positive effect on the use of mobile. In addition, mobile
phone use has several impacts on farmers‟ marketing activities like collecting lots
of information at a time, decision making, increasing the bargaining power of the
farmers, reducing information search cost, saving time and so on.
Description:
A thesis
Submitted to the Faculty of Agribusiness Management
Sher-e-Bangla Agricultural University, Dhaka
In partial fulfillment of the requirements for the degree of
MASTER OF SCIENCE (MS)
IN
AGRIBUSINESS & MARKETING
SEMESTER: JANUARY-JUNE, 2021
