Abstract:
Floriculture is a fast emerging and highly competitive industry. This study briefs out
the existing production and marketing condition and practices of the cut-flower growers
and traders. The overall objectives of the present study were to examine socioeconomic
status of cut-flower (rose and gerbera) producing farmers, to assess
profitability and factors affecting the production of cut flower, to identify the main
distribution channel and value addition of cut-flower. Jashore and Dhaka district were
selected for the study on the basis of intensive growing region of cut-flower cultivation.
Multi-stage random sampling technique had been used for collecting data from 100
sample farmers through interview schedule. After analyzing the data, per hectare total
cost, gross return, gross margin and net return were Tk. 327019, Tk. 902484, Tk.
648214 and Tk. 575465 respectively rose and Tk. 538479, Tk. 2116800, Tk. 1646766
and Tk. 1578321 respectively. Benefit cost ratio (On full cost basis) of rose and gerbera
production were 1:2.76 and 1:3.93 and benefit cost ratio (On cash cost basis) of rose
and gerbera were 1:3.55 and 1:4.55 respectively. Though both rose and gerbera
production was highly profitable but gerbera was more profitable than rose. The
significant coefficient values of seedling was 0.124 and 1.049 for rose and gerbera
respectively indicated that yield of gerbera was higher than rose. By analyzing
marketing channel and value addition it was found that as the number of intermediaries
or value chain actors increased the farmers or producers share to consumers’ price
decreased. Inadequate cold storage and seasonality in demand were the major constraint
for farmers which were reported by 98% and 94% rose growing farmers respectively
and 98% and 96% gerbera growing farmers respectively. Results indicated high
yielding variety of rose for higher production is needed for rose growing farmers.
Adequate cold storage for reducing the post-harvest loss is needed for both farmers and
value chain actors. Therefore, it is needed to emphasis dissemination activities of
technologies
Description:
A Thesis
Submitted to the Faculty of Agribusiness Management
Sher-e-Bangla Agricultural University, Dhaka
In partial fulfillment of the requirements
for the degree
of
MASTER OF SCIENCE (MS)
IN
AGRICULTURAL ECONOMICS
