Abstract:
The study was conducted to assess value chain of potato in some selected area of
Munshiganj district in Bangladesh. To fulfil the objectives of this study, 25
farmers, 65 middlemen and 5 cold storage owners were interviewed by using a
structured questionnaire from February to April, 2020. In this study, profitability
analysis, regression analysis and moving average method was used to analyze
data. This study shows that highest sales price per 100kg of potato received by
retailer was Tk.2175.00 and the lowest sales price was received by farmer
Tk.1325.55. Additionally, value addition by the retailer, wholesaler, bepari and
faria was 26.25%, 32.24%, 26.25% and 15.26% respectively. Moreover,
marketing cost of retailer, wholesaler, bepari and faria was 19.49 %, 44.95%,
31.05% and 4.51% respectively. On the other hand, net marketing margin of
retailer was 40.38%, wholesaler was 5.66%, bepari was 16.22% and faria was
37.74%. Additionally, seasonal price fluctuation analysis shows that price
becomes very low during peak harvesting period while it becomes too high before
planting period. Moreover, proper credit facility should be ensured to the value
chain actors as it was mentioned by highest number of respondents.
Description:
A Thesis
Submitted to the Faculty of Agribusiness Management
Sher-e-Bangla Agricultural University, Dhaka
In Partial Fulfillment of the Requirements for the Degree of
MASTER OF SCIENCE (MS)
IN
AGRIBUSINESS AND MARKETING
