Abstract:
This paper examines the elements impacting the selection of mobile phone innovation among
Farmers in Bangladesh. Electronic administrations are one significant measure for rural
advancement and mobile phones are the ruling cellular technology; consequently understanding
the reception of this innovation is significant. The paper utilizes interpretive way of thinking
examining selection factors by methods for study information, member perception and related
examinations on rustic Bangladesh and innovation acknowledgment. In view of various
acknowledgment models from the writing, an applied Technology Acceptance Model (TAM)
was created to break developed to analyze the arguments pertinent to a rural developing country
setting. The most remarkable adjustment, contrasted with prior models, is that social impact
assumes a greater job than innovation at beginning periods of appropriation. 'Techadministration
advancement' and 'tech-administration qualities' are presented as outside
variables which influence the social aims of a person by means of perceived usefulness (PU) and
perceived ease of use. With the help of TAM, I will select some factors those have effect on
mobile phone using behavior and develop some hypothesis to justify their relation.
Description:
A Thesis
Submitted to the Department of Agribusiness and Marketing,
Sher-e-Bangla Agricultural University, Dhaka-1207,
in partial fulfillment of the requirements
for the degree of
MASTER OF SCIENCE IN
AGRIBUSINESS AND MARKETING
