Abstract:
The purpose of the study was to find out the extent of use of media in receiving
information by the rooftop gardeners and to explore the relationship between the
selected characteristics of the rooftop gardeners and their use of media in receiving
information. The study had been conducted based on data collection in the selected
area of Gulshan Block, Dhaka Metropolitan Agriculture Office. Data were collected
from 90 rooftop gardeners from 10 April, 2019 to 10 May, 2019. Descriptive
statistics, Pearson‟s Product Moment Coefficient of Correlation (r) were used for data
analysis. The results show that the highest proportion (63.3 %) of the rooftop
gardeners had medium use of media in receiving information and 18.9 percent of the
rooftop gardeners had high use of media in receiving information and 17.8 percent fell
in low use of media in receiving information. A significant positive relationship of
rooftop gardeners‟ age, level of education, experience in rooftop gardening,
knowledge on rooftop gardening with their use of media in receiving information
were found. As per Media Use Index (MUI), Facebook ranked the 1
st
and Hand Books
ranked as last position. It is recommended that the DAE, Horticultural Center,
Metropolitan Agriculture Office and NGOs should take necessary steps considering
the significant variables with a view to motivating the rooftop gardeners towards
higher use of media in receiving information.
Description:
A Thesis
Submitted to the Faculty of Agriculture,
Sher-e-Bangla Agricultural University, Dhaka
In partial fulfilment of the requirements for the degree of
MASTER OF SCIENCE
IN
AGRICULTURAL EXTENSION
SEMESTER: JULY-DECEMBER, 2017