STAGEWISE USE OF COSMOPOLITE INTERPERSONAL COMMUNICATION CHANNELS IN ADOPTION OF BRRI DHAN 29

Abstract

The objective of this study was to determine and describe the stagewise use of cosmopolite interpersonal communication channels by the farmers in adoption of BRRI dhan29 and the individual characteristics of the farmers and also to explore the relationship between stagewise use of Cosmopolite Interpersonal Communication Channels(CIPC) and selected characteristics. Data were collected from 92 farmers of four villages of Gafargaon upazila under Mymensingh district, by using a structured personal interview schedule. Appropriate scales were developed in to measure the concerned variables. Statistical software package SPSS was used to analyze the data and Karl Pearson Product Moment Correlation Coefficient was used to test the relationship between the independent and dependent variables. Sample size was determined by using Solvin‟s formula, which estimated a sample size of BRRI dhan 29 growers. Farm and home visit was found to have more uses in every stage of innovation-decision process followed by farmers training, office call, result demonstration, group discussion and method demonstration by the farmers. At knowledge stage 28.26%, 36.96% and 34.78% respondents use CIPC channels in low, medium and high respectively. At persuasion stage 27.17%, 21.74% and 51.09% respondents use CIPC channels in low, medium and high respectively . At decision stage 56.52% ,41.30% and 02.18% respondents use CIPC channels in low, medium and high respectively. At implementation stage 61.96% ,35.87% and 02.17% respondents use CIPC channels in low, medium and high respectively. At confirmation stage 60.87%, 35.87% and 03.26% respondents use CIPC channels in low, medium and high respectively. The statistical analysis also revealed that education, social participation had positive and highly significant relationship with the overall stagewise use of CIPC. Age, family size, attitude towards BRRI dhan29 and use of mass media had negative significant relationship with the overall stagewise use of CIPC and farm size, annual income, innovativeness, problems in using BRRI dhan29 had non significant relationship with the overall stagewise use of CIPC.