Abstract:
The purpose of the study was to find out problems of mushroom production and marketing of
different stakeholders in Bangladesh and find out the ways of improving mushroom marketing
system for domestic markets. Lack of capital, poor quality seed, insect attack, high temperature in
summer, inability to choose right variety, low temperature in winter, inappropriate trimming of
production and heavy rainfall are the major problems during production. And high transportation
cost, lack of promotion, large number of middlemen, limited wholesale market, absence of market
place and absence of storage facilities are the major problems during marketing.
The study was conducted in Savarupazila under Dhaka district. Data were collected from randomly
selected 121 farmers using an interview schedule. The relationships between socio-demographic
determinants and the outcome were examined by the using Two-way contingency tables and the
Pearson’s chi-squared test. Each independent variable was compared individually against the
dependent variable to test for an interaction. Of the Determinants, those were found to be associated
with the outcome in the bivariate analysis with p <0.001 were later included in the multivariate
logistic regression to evaluate independent effects. Finally, a multivariate technique named as
logistic regression analysis is used to investigate the associations between each predictor variable
and the outcome variable of the respondents. The result was presented as odds ratio (ORs) and 95%
confidence interval (CI). SPSS v20.0 software was used for data analysis. And effective policy
regarding mushroom cultivation and marketing, government incentives and capital at low interest
rate, promotion by government and NGOs, removing middlemen, proper monitoring, training for
the growers, and expansion of market are the major findings as suggestions to improve the
mushroom marketing system for domestic markets.
Description:
A Thesis
Submitted to the Department of Agribusiness and Marketing,
Sher-e-Bangla Agricultural University, Dhaka
In partial fulfillment of the requirements for the degree
of
Master of Business Administration(M.B.A.)
IN
Marketing
SEMESTER: JULY - DECEMBER, 2018