STAGEWISE USE OF MASS MEDIA IN ADOPTION OF BRRIdhan28 BY THE FARMERS OF GAZARIA UPAZILA UNDER MUNSHIGANJ DISTRICT

Abstract

The main objectives of this study were to determine and describe the stagewise use of mass media by the farmers in adoption of BRRI dhan28 and the individual characteristics of the farmers and also to explore the relationship between stagewise use of mass media and selected characteristics. Data were collected from 90 farmers of five villages of Gazaria upazila under Munshiganj district, by using a structuredl interview schedule. Appropriate scales were developed in order to measure the concerned variables. A statistical software package named SPSS was used to analyze the data and Karl Pearson Product Moment Correlation Coefficient was used to test the relationship between the independent and dependent variables. Television was found to have more uses in every stage of innovation-decision process followed by radio, leaflet, poster and newspaper respectively by the farmers. The findings also revealed that age, education family size, farm size, , attitude towards BRRI dhan28, problems in using BRRI dhan28 had significant relationship with the knowledge stage of innovation decision process. Farm size, attitude towards BRRI dhan28, problems in using BRRI dhan28 had significant relationship with the persuasion stage of innovation-decision process. Farm size, annual income, attitude towards BRRI dhan28 and problems in using BRRI dhan28 had significant relationship with the decision stage of innovation-decision process. Age, education, innovativeness, farm size, annual income, attitude towards BRRI dhan28 and problems in using BRRI dhan28 had significant relationship with the implementation stage of innovation-decision process. Organizational participation, cosmopoliteness, farm size, annual income, attitude towards BRRI dhan28 and problems in using BRRI dhan28 had significant relationship with the confirmation stage of innovation-decision process.