BRAC BENEFICIARIES’ ATTITUDE TOWARDS POULTRY REARING

Abstract

Bangladesh Rural Advancement Committee (BRAC) is the largest NGO in Bangladesh. The present study deals with BRAC beneficiaries’ attitude towards poultry rearing. Attempts had been made: i) to determine and describe the selected characteristics of BRAC beneficiaries, ii) to determine and describe the extent of attitude towards poultry rearing by them, and iii) to explore the relationships between the selected characteristics of the BRAC beneficiaries with their extent of attitude towards poultry rearing. Five branches of Dhamrai area of BRAC was selected for the study. Out of 1000 BRAC beneficiaries, 100 respondents were selected randomly. Data were collected during April 2006, using interview schedule. The highest proportion (50%) of the respondents were medium aged, 44% of them were secondary level of education, 59% of the respondents were medium family size, 44% of the respondents belonged to the medium farm size, 53% of the respondents belonged to medium annual family income, 53% of the respondents belonged to the medium organizational participation, 66% of the respondents belonged to the medium cosmopolitanism, 54% of the respondents were medium extension contact, 59% of the respondents were medium knowledge on poultry rearing, 56% of the respondents were medium problem in poultry rearing. The highest proportion (68%) of the respondents had medium while 16 percent were low and 16 percent were high attitude towards poultry rearing activities. The study revealed that four characteristics of the respondents namely annual family income, cosmopolitanism, extension contact and knowledge on poultry rearing were significant positive relationship with their extent of attitude towards poultry rearing. Family size were negative relationship with their attitude towards poultry rearing. On the other hand, age, education, farm size, and organizational participation of the beneficiaries were no relationship with their extent of attitude towards poultry rearing.