General Banking Activities: A Study on Agrani Bank Limited, Uttara Model Town Branch, Dhaka.

Abstract

The report is mainly designed to know the General Banking Activities of Agrani Bank Limited, Uttara Model Town Branch, Dhaka .There are many institutions which play vital role for changing the social structure and developing the economy of our country. Agrani Bank Limited is one of the most important financial institutions among them. It is playing a vital role for economic development and employment generation by its banking activities. Extreme quality of service is the most important part of any organization. Agrani Bank Limited does not give quality full service as other commercial banks do. So it is necessary to improve their service quality and customer management. Though the ATM machines are latest in technology but most of the customers want to get this service. Many Branches of Agrani Bank Limited do not provide modern services like computerize banking, online banking and mobile banking that better satisfy customers’ needs. Agrani bank Limited has a competitive advantage for low service charge but deposit interest rate is dissatisfactory. Some deposit scheme of Agrani Bank Limited Uttara Model Town Branch is very few in account number. Most of the customers feel safe in transactions with Agrani Bank Limited. So that it is one of the most vital and strong part for Agrani Bank Limited. To improve the quality of service and expand in customer base, Agrani Bank Limited has strong organizational strength can successfully utilize the prospect and overcome its weakness. Conducting regular Marketing Research, customization, setting sufficient ATM booths and providing online banking service can be the best way to attain their broad goal.