SUPPLY CHAIN MANAGEMENT OF FUNGICIDE IN BANGLADESH: A CASE STUDY ON BAYER CROPSCIENCE LTD

Abstract

Bayer CropScience Ltd. was founded 147 years ago in 1863 On August. Friderich Bayer is the founder of this company. Bayer CropScience Ltd. Bangladesh registered under the companies Act 1994.The Company inter alia on the business of manufacturing, marketing, distributing agro chemicals and other agricultural related products and inputs. Bayer CropScience Ltd. hold the first position in fungicide in Bangladesh. Bayer maintains a balanced supply chain system for fungicide in Bangladesh. Bayer CropScience Ltd.considers five factors which needed to coordinate the action of supply chain of fungicide. These are Demand forecasting, Order batching, Product rationing, Product pricing, Performance incentives. Bayer CropScience Ltd. use SAP software for demand and collect detailed demand cost, margin and suppliers information to make inventory policy decisions. Bayer CropScience Ltd. import fungicide for the commercial & industrial basis. Bayer CropScience Ltd. basically conduct import base business. They import fungicides from Germany, India, Thailand & some others country.They commercially import fungicide than do few industrial work then spread them its channels for marketing. Bayer CropScience Ltd. included following documents for the overall supply chain of fungicide in Bangladesh. These are Letter of Credit, Commercial Invoice, Bill of Exchange, Bill of lading, Insurance cover note, Certificate of origin, Others. Bayer CropScience Ltd. select eight regions for their facility layout. There they set warehouse to maintain their inventory & distribution. The regions are Mymensingh, Bhairab, Commilla, Jessore, Bogra, Rangpur, Rajshahi, Faridpur.Bayer CropScience Ltd.The Key Stake Holders of Bayer are Suppliers, Marketers, Dealers, Distributors, Agents, Transporter, Consultant and Clients, Service Providers (Business Partners or Associates). The company can appoint any person as its Agent (s), Distributor (s), Dealer (s), Retailers or Representative (s) for the sales and distribution of the products or sell the product directly to the customer.