A STUDY ON APPAREL MERCHANDISING OF AJ FASHION LTD

Abstract

Merchandising is the most important section in the garments industry which is comparable with the heart of the body. The aim of the study is to know the sequence of merchandising as more as practically. The job satisfaction of employee of AJ Fashion Ltd. was studied in here. The study found that the highest proportion of the employees had strongly disagree (57.1%) on salary & allowances satisfaction, satisfaction on facility of travel and transport (38.4%).While the highest portion showed disagree on satisfaction on yearly increment (48.9%). The highest portion of employees also showed agree on satisfaction on facility of getting illness leave (40.6%), satisfaction on awareness about safety measures (41.7%), satisfaction on opportunity toincrease technological knowledge(23.5%), satisfaction on facilities of training(33.2%), satisfaction on scope of promotion(42.7%).Dissatisfactionon working environment (40.85%) and satisfaction overall management system(37.8%) were also found from the highest portion of employee. By studying this project one can easily understand or take an idea about merchandising and related all other things.