Abstract:
The study designs to investigate the marketing strategy of C.P. Bangladesh Co.,
Ltd .This research is conducted as a descriptive research on selected sample
size and industry members. The marketing strategy of C.P. Bangladesh
includes market segmentation, target marketing, Market segmentation includes
the demographic, psychographic segmentation, behavioral segmentation.
Target marketing includes product differentiation, service differentiation,
Channel distribution, Product distribution system, Image differentiation, quality
policy, ISO certification management, Environment management system. For
Pricing policy they ensure are the low price and high availability. CP places its
promotional activity by advertisements in the poultry Magazines. C P takes
participation in the poultry fair and other events. C P focuses on the direct
customer and tries to keep contact with them directly. Group selling meeting
and seminar is one of the main promotional activities of C P. Along with
various technical knowledge C.P distribute its product information to the
customer and offer various bonus scheme for short period. And a set of
marketing strategies are developed which will deliberately help the
management to overcome the present inefficiencies.
Description:
A Thesis
Submitted to the Faculty of Agribusiness Management,
Sher-e-Bangla Agricultural University, Dhaka,
in partial fulfillment of the requirements
for the degree of
MASTER OF SCIENCE
IN
AGRIBUSINESS & MARKETING
