APPROPRIATENESS OF MEDIA FOR COMMUNICATING WITH GRAM EEN BANK WOMEN BENWICIARIES AS PERCIVE BY THEM

Abstract

The study was conducted in the four villages namely Doluapara, Bolayapara, Mirgahr and Neemnogor of Hafizabad Union under Panchagarh Upazila. The independent variables were: age, education, family size, land size, social participation cosmopolite ness, annual income. While the dependent variable was appropriateness of media for communicating with Gramcen bank women beneficiaries as perceive by them. The young aged rural women constitute the highest proportion (80.00 percent) followed by middle aged category (15.24 percent) and old aged category (4.76 percent). A large proportion (46.67 0/0) had primary education and 29.53 percent had secondary level of education compared to 23.80 percent illiterate. The medium family constitute the highest proportion (60.00 percent) followed by small family category (34.29 percent) and the large are the lowest proportion (5.71 percent). The rural farm women holding farm size below 1.0 hectare, i.e. medium land holder constitute the half (50-48 percent) of the respondents, compared to 44.76 percent small farmers and 4.76 percent large farmers. The low participation category constitute the highest proportion (64.76 percent) followed by medium participation (32.37 percent) and high participation category (2.87 percent). The rural women have low cosmopolite ness category constitute the highest proportion (72.38 percent) followed by medium cosmopolite ness (20.00 percent) and high cosmopolite ness category (7, 62 percent). Education level, social participation showed significant positive relationship with appropriateness of media for communicating with (3rameen bank women beneficiaries as perceive by them. Age, cosmopoliteness and annual income showed significant negative relationship with appropriateness of media for communicating with (irameen bank women beneficiaries as perceive by them. The rural women having very low annual income constitute the highest proportion (73.33 percent) followed by the rural farm women having high annual income (14,29 percent) and medium annual income (1238 percent) constitute the lowest proportion. The appropriate communicating media for rural women score ranged from 3-31 and the average being 13.17 with standard deviation 8.63. Among the respondents the highest 57.14 percent belongs to the group of less appropriate group followed by 29.53 percent in high appropriate group and 13.33 percent in low appropriate group.