USE OF COMMUNICATION MEDIA BY THE BRAC WOMEN BENEFICIARIES IN INCOME GENERATING ACTIVITIES IN A SELECTED AREA OF NILPHAMARI DISTRICT

Abstract

The main purpose of the study was to determine the extent of use of communication media by the women beneficiaries of BRAC for getting information to performing in income generating activities and to determine the relationship between women's selected characteristics and their of communication media. The data were colleted from 100 randomly selected respondents from ten selected villages of Bangalipur Union under Saidpur Upazila of Nilphamari District. Data were collected by using an interview schedule from the women beneficiaries during 20 March to 15 April 2010. Thirteen Communication media were considered for measuring the extent of use of communication media. Co efficient of correlation was computed to explore the relationship between the concerned variable based on media use index. Among the thirteen communication media the I five communication media were husband ,aged man of the family, aged man of the village. NC3O officer, and Sub Assistant Agricultural Officer in income generating activities of BRAC. However the last five communication media were group discussion, relatives, son/daughter, Mohula Somity meeting and Television in income generating activities of BRAC. The extent of use of communication media by the women beneficiaries was 12-32 with mean of 21.93 and standard deviation 5.18. The findings indicate that the majorities (58%) of the responded were frequent user and 30% were occasional user and 12% were regular user of communication media. The analysis revealed that farm size, cosmopoliteness, agricultural knowledge attitude towards adoption of innovation and income from IGAs have positive influence of their use of communication media. The variable such as age, education, family size, credit availability have no relationship with the use of communication media for getting information in performing income generating activities.