Abstract:
The specific objective of the study was to determine the communication exposure of
Sub-Assistant Agriculture Officers (SAAOs) regarding rice production technologies.
Attempts were also made to determine nine selected characteristics of the SAAOs and
their relationship with communication exposure. Twenty communication media were
considered in this study fbr measuring the communication exposure of the SAAOs.
Data were collected from a sample of 100 SAAOs of the five (Ipazilas of
Chapainawabgonj District. Pearson's correlation co-efficient was used to determine
the relationships between the dependent and independent variables. Twenty four
percent of the SAAOs had high compared to 37 percent had medium and 39 percent
had low communication exposure regarding rice production technologies. In respect
of media-wise communication exposure AIiO. VAO. AAEO, group discussion,
method and result demonstration caine out as first six effective communication media
used by the SAAOs in receiving information. Respondents' service length. training
received, organizational participation, job facility, opinion on elTectiveness of
communication media, attitude towards rice production technology and extent of
communication with regard to job responsibilities had positive and highly significant
relationship with their communication exposure regarding rice production
technologies. The other characteristics such as age and annual family income of the
SAAOs were not related with their communication exposure.
Description:
A Thesis
Submitted to the Faculty of Agriculture,
Sher-e-Bangla Agricultural University, Dhaka,
in partial fulfillment of the requirements
for the degree of
MASTER OF SCIENCE
IN
AGRICULTURAL EXTENSION AND INFORMATION SYSTEM
