http://localhost:8080/handle/123456789/2692 Sat, 18 Apr 2026 21:04:11 GMT 2026-04-18T21:04:11Z http://localhost:8080/handle/123456789/2048 ECONOMICS OF VALUE ADDED MUSHROOM PRODUCTION AND MARKETING: A STUDY AT THE FARMERS AND CONSUMERS LEVEL OF DHAKA DISTRICT SARKER, MD. RASHEDUZZAMAN The present study was designed to analysis the Economics of Value Added Mushroom Production and Marketing channel. The study area were farmers and consumers level of Dhaka district. Primary data were collected from 30 farmers; 30 market agents and 30 consumers. Secondary data were collected from books, journal and internet. Both tabular and statistical analyses were applied in this study. The major findings of the study revealed that mushroom production is highly profitable and the demand of fresh mushroom is increasing day by day in the study area. The average production cost of fresh mushroom was Tk. 145 per kg. The average gross return was Tk. 240 per kg. The gross margin of fresh mushroom was Tk 105.48 per kg. The benefit cost ratios (BCR) for fresh mushroom was 1.66.For dry and powder mushroom in case of producer the BCR were 1.28 and 1.31 respectively. Mushroom value chain actors were input suppliers, producers, traders, processors and consumers. There were four mushroom market channels in the study area. The value addition for fresh, dry and powder mushroom at production level were 65.52%, 28.15%, % and 30.64% respectively. 53% consumers were medium knowledge about mushroom. 73% consumers were showing attitude towards a favorable food of mushroom. But 53% consumers were still purchasing mushroom very poorly. With SWOT analysis there was a strong possibility and opportunity to spread the mushroom market. Based on the results it can be concluded that, demographic, cultural, socio- economic and institutional factors influence mushroom value chain. It was revealed that rich and middle income group people were the main mushroom customers. The study also identified some shortcomings faced by the farmers and market agents and suggested some recommendations to improve the present situation and made an advanced economic environment by giving the financial facility, training, good quality of spawn from the government and non-government bodies and also creates more awareness about mushroom. A Thesis Submitted to the Faculty of Agribusiness Management Sher-e-Bangla Agricultural University, Dhaka, in partial fulfillment of the requirements for the degree of MASTER OF SCIENCE IN AGRIBUSINESS & MARKETING SEMESTER: JULY-DECEMBER, 2012 Mon, 01 Dec 2014 00:00:00 GMT http://localhost:8080/handle/123456789/2048 2014-12-01T00:00:00Z http://localhost:8080/handle/123456789/1765 VALUE CHAIN ANALYSIS OF POTATO IN SELECTED AREAS OF MUNSHIGANJ DISTRICT AZAD, MD. ABUL KALAM A series of value-generating activities associated with product marketing from farm level to the ultimate consumer referred to as the value chain. In Bangladesh potato value chain starting from producer then there may have many intermediary channels like potato producer, Faria, Bepari, Wholesaler, Retailer, and Consumer etc. . The study was conducted at sirajdikhan upazila under Munshiganj distric to identify the actors involved in value chain and their function in potato marketing, to estimate the value addition of potato by the actors in potato market, to estimate the seasonal price fluctuation of potato in the study area, to identify the constraints of potato marketing and suggest measure for the improvement of potato marketing in the selected area. The selected samples included 65 A Thesis Submitted to the Faculty of Agribusiness Management, Sher-e-Bangla Agricultural University, Dhaka, in partial fulfillment of the requirements for the degree of MASTER OF SCIENCE IN AGRIBUSINESS & MARKETING Wed, 01 Jan 2014 00:00:00 GMT http://localhost:8080/handle/123456789/1765 2014-01-01T00:00:00Z http://localhost:8080/handle/123456789/1764 SUPPLY CHAIN ANALYSIS THROUGH VALUE CREATION IN RICE MARKETING AT SOME SELECTED AREAS OF BOGRA DISTRICT MOMEN, MD. MOKSADUL This study was conducted to evaluate the value chain of rice in selected areas of Bogra district. The objectives of the study were to estimation value addition of rice by different actors, to examine the activities related to value addition and to identify the constraints, opportunities and recommendations of rice value chain. Two Upazilas namely Bogra Sadar and Kahalu were selected purposively for collecting data. To serve research objectives 10 farmers, 15 paddy traders, 10 rice millers and 10 rice traders were selected by purposive sampling. Data were collected during mid January to mid April 2014. The study found that the value chain actors were farmers, paddy traders A Thesis Submitted to the Faculty of Agribusiness Management, Sher-e-Bangla Agricultural University, Dhaka, in partial fulfillment of the requirements for the degree of MASTER OF SCIENCE IN AGRIBUSINESS & MARKETING Wed, 01 Jan 2014 00:00:00 GMT http://localhost:8080/handle/123456789/1764 2014-01-01T00:00:00Z http://localhost:8080/handle/123456789/1763 VALUE CHAIN ANALYSIS OF DAIRY MILK PRODUCTION AND MARKETING: A FARM LEVEL STUDY IN DHAKA DISTRICT AKTER, SHANJIDA The present study was undertaken to determine the socio economic characteristics of dairy farmers and value chain actors, to identify existing and efficient value chain, to measure production, relative profitability and value addition, to estimate productivity and resource use efficiency of dairy milk production and marketing. For achieving these objectives, 50 respondents were selected randomly and purposively from Mohammad purthana and Dhamrai thana of Dhaka district. The sample included 30 milk producers and 20 value chain actors. Both primary data and secondary data were used in the study. Both tabular and econometric techniques were used to find out the results. Costs, returns, profitability, value addition were calculated separately through tabular analysis. The result of the analysis showed that the total cost per day per cow was estimated at Tk. 378.89 and net return was calculated Tk. 30.86 for a dairy farm. The value addition for per liter of milk produced in dairy farmers, Faria, Bepari, sweetmeat shopper was calculated at Tk.28.06, Tk. 1.63, Tk.2.53, and Tk.40.01. The benefit cost ratio of dairy farming was 1.80. Findings of the study clearly indicated that dairy farming was a profitable enterprise. Cobb-Douglas production function was used to estimate the contribution of key variables of the production of dairy milk. The functional analysis indicated that most of the selected variables had significant impact on the production of dairy milk. This study also identified problems faced by dairy farmers such as lack of credit, high labor cost, disease problem and inadequate veterinary care, lack of sufficient electricity facility, expensive and inadequate feed supply, lack of grazing land and green grass, lack of adequate extension services and technical knowledge, shortage of capital, low quality feed, preservation problem, lack of milk processing center, and high packaging cost. Ensuring easy access of institutional credit,improve owner-labor relationship and veterinary service, supply of high quality feed at subsidized price, allocation of khas lands for producing fodder/grass, steady supply of electricity, ensuring technical knowledge and extension service, and establishment of milk processing center were suggested to solve the problems. The study also identified some major problems of other value chain actors and probable solution to those problems. Finally, some recommendations were made for policy implication. A Thesis Submitted to the Faculty of Agribusiness Management, Sher-e-Bangla Agricultural University, Dhaka, in partial fulfillment of the requirements for the degree of MASTER OF SCIENCE IN AGRIBUSINESS & MARKETING Wed, 01 Jan 2014 00:00:00 GMT http://localhost:8080/handle/123456789/1763 2014-01-01T00:00:00Z