http://localhost:8080/handle/123456789/2693 2026-04-18T21:07:14Z http://localhost:8080/handle/123456789/1903 A STUDY ON LOAN AND ADVANCES OF AGRANI BANK LIMITED, SHYAMOLI BRANCH, DHAKA HASAN, MD. MAHMUDUL The report is originated in result of my internship, which I have done, as a requirement of MBA program. This report is done based on my sixteen weeks internship in Agrani Bank Limited, Shyamoli Branch, Dhaka. The environment of the Agrani Bank Limited is well and friendly. The staffs are cooperative and the motivation of the staff, I believe comes from the very sense of responsibility. Agrani Bank is one of the largest nationalized commercial bank with 935 outlets strategically located in almost all the commercial areas throughout Bangladesh. The Bank provides all kinds of commercial banking services to its customers. This report has been prepared based on my practical observation and experience gathered from the branch and the focus is given mainly on the Loan and Advances. The whole report is divided into eight parts- Introduction, Literature Review, Methodology, Overview of the organization and the branch, Theoretical Framework, Analysis of Loan and Advances, Findings, Recommendations & conclusion part. The first chapter is the introductory chapter of this report. It contains introduction, origin of the report, objective of the report, methodology of the report, scope of the report and limitations of the study. In the second chapter I try to review some literature to know about the previous work about this topic and find out the lacings of that works. In methodology chapter I mention sources of data and analysis technique. The organizational part contains background of Agrani Bank Limited, corporate information, vision, mission and motto of Agrani Bank Limited and some description about Shyamoli Branch. The theoretical overview part includes all about loan and advances. The analysis of loan and advances chapter shows some loan and advances given, recovery and received interest of Shyamoli branch. The findings part includes some findings regarding the “Loan and Advances of Agrani Bank Limited”., SWOT analysis of the Shyamoli Branch. Last chapter includes recommendations and conclusion. From the study, we will get a clear picture of overall loan and advances performance of Agrani Bank Limited, Shyamoli branch, Dhaka. I observed that the customer satisfaction level & quality of service is better than any other nationalized bank. After preparing the whole report, as an inexperienced person I may have made many mistakes in those findings, but whatever I felt from my point of view, I only pointed out those. Based on those ii findings, I recommended some points which may help the bank to remove their many shortcomings. An Internship Report Submitted to the Faculty of Agribusiness Management Sher-e-Bangla Agricultural University, Dhaka In partial fulfillment of the requirements For the degree of MASTER OF BUSINESS ADMINISTRATION 2016-01-01T00:00:00Z http://localhost:8080/handle/123456789/1768 MARKETING STRATEGIS OF C.P. BANGLADESH CO., LTD DAS, PRODIP The study designs to investigate the marketing strategy of C.P. Bangladesh Co., Ltd .This research is conducted as a descriptive research on selected sample size and industry members. The marketing strategy of C.P. Bangladesh includes market segmentation, target marketing, Market segmentation includes the demographic, psychographic segmentation, behavioral segmentation. Target marketing includes product differentiation, service differentiation, Channel distribution, Product distribution system, Image differentiation, quality policy, ISO certification management, Environment management system. For Pricing policy they ensure are the low price and high availability. CP places its promotional activity by advertisements in the poultry Magazines. C P takes participation in the poultry fair and other events. C P focuses on the direct customer and tries to keep contact with them directly. Group selling meeting and seminar is one of the main promotional activities of C P. Along with various technical knowledge C.P distribute its product information to the customer and offer various bonus scheme for short period. And a set of marketing strategies are developed which will deliberately help the management to overcome the present inefficiencies. A Thesis Submitted to the Faculty of Agribusiness Management, Sher-e-Bangla Agricultural University, Dhaka, in partial fulfillment of the requirements for the degree of MASTER OF SCIENCE IN AGRIBUSINESS & MARKETING 2016-01-01T00:00:00Z http://localhost:8080/handle/123456789/1767 CUSTOMER ATTITUDE ON SERVICES OF THE AGRANI BANK LTD, SARISHABARI BRANCH, JAMALPUR NAHAR, AZRIN Customer attitude, a term frequently used in marketing, is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer attitude is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified attitude goals. It is seen as a key performance indicator within business and is often part of a Balanced Scorecard. In a competitive marketplace where businesses compete for customers, customer attitude is seen as a key differentiator and increasingly has become a key element of business strategy. Within organizations, customer attitude ratings can have powerful effects. They focus employees on the importance of fulfilling customers’ expectations. Furthermore, when these ratings dip, they warn of problems that can affect sales and profitability. These metrics quantify an important dynamic. When a brand has loyal customers, it gains positive word-of-mouth marketing, which is both free and highly effective. Therefore, it is essential for businesses to effectively manage customer attitude. To be able do this, firms need reliable and representative measures of attitude. The objective of the report is to assess the level of importance, the customer of Agrani Bank of my respective branch put across various service attributes and also to determine how well Agrani Bank is satisfying the customer of those service grounds and different service quality dimensions. The survey is conducted on 100 respondents (sample). The entire questionnaire is prepared based on the SERVQUAL scale. There are five service quality dimensions Reliability, Responsiveness, Assurance, Empathy and Tangibles. Here the value of the SERVQUAL scale (5, 4, 3, 2, and 1) is counted as the weight. Beside I have selected 60 respondents in different ways to evaluate the attitude level of the customer on the basis of service characteristics. 21 questions are selected which focus this 5 dimensions. And each and every dimension I have found average position that is clear in analytical part individually. And also for my study purpose, I have taken 60 respondents as my sample in another way. Five points scale is also used here for evaluation. The maximum number under each criterion is 250 (505). The respondents expressed their answer in a 5(five) point grading scale. Any point close to 5(five) indicates the higher attitude of the customer about that criteria and any point close to 1(one) indicates the disattitude of the customer regarding the criteria. So the service level of the bank has been expressed in these five points. These five points stands for some special meaning and explanation. The statement that stands with these points are Very good, Good, Satisfactory, Average, Moderate, Poor. For external customers the average Score: 168.5(Good), and for employee section the average Score 40.83 (Very Good). However, Agrani Bank does not give individual attention to the customer. Customization is not present, and supreme quality of service is the most important part of the Agrani Bank. But they do not give quality full service as the other same commercial bank does. So it is very necessary to improve their service quality and customer management. Though the ATM machines are latest in technology but the customers are coming up with complaints regarding the ATM booths are not available in different area. Agrani Bank does not use modern equipment and technology that better satisfy customer’s needs. Most of the customers feel safe in transactions with Agrani Bank. So that it is one of the most vital or strong part for Agrani Bank. To improve the quality of service. Agrani Bank has strong organizational strength can successfully utilize the prospect and overcome its weak spot. Conducting regular Marketing Research, customization, setting sufficient ATM booths and minimization of hidden charge can be the best way to reach their broad goal. A Thesis Submitted to the Faculty of Agribusiness Management, Sher-e-Bangla Agricultural University, Dhaka, in partial fulfillment of the requirements for the degree of MASTER OF SCIENCE IN AGRIBUSINESS & MARKETING 2016-01-01T00:00:00Z http://localhost:8080/handle/123456789/1766 AN OVERVIEW OF SCIENTIFIC METHOD OF TILAPIA FISH FARMING (A CASE STUDY ON IFAD AGRO COMPLEX LIMITED; BHALUKA, MYMENSINGH) SULTANA, AFRANA The report is originated in result of my internship, which I have done, as a requirement of MBA program. This report is done based on 16 weeks internship at IFAD Agro complex Limited, Bhaluka, Mymensingh. The people of Bangladesh, one of the most densely populated countries in the world, are commonly referred to as“ Macche- Bhate Bangali ” ( Fish and Rice make a Bengali). The most important food crops for the 140 million people of Bangladesh are rice and fish. The contribution of fish in our GDP is 3.65% and in agriculture the GDP is 23.81%.IFAD Agro complex Ltd. is situated in Bhaluka, Mymensingh and has been established in 2004. Since its inception, the company has worked to establish itself as one of the most advanced and largest fish hatcheries in Bangladesh. Firstly, it was produced all kinds of Bengali fish but recently it produced only the mono-sex Tilapia for better competition. Fish farming has rapidly increased in the Mymensingh area since 1995 along the Dhaka- Mymensingh corridor. Many farmers have recently switched to Tilapia farming due to its profitability. In order to meet the soaring demand for food, there is a huge potential of Tilapia farming in Bangladesh. There is a long history of Tilapia farming in Bangladesh and it was expected that Tilapia would act as a miracle fish in aquaculture. Genetically Improved Farmed Tilapia (GIFT) was introduced to Bangladesh by ICLARM and BFRI in 1994 and GIFT has now become a popular fish among farmers. “An Overview of Scientific method of Tilapia fish farming” has been prepared to know the basic concepts of scientific method, to find out the potentialities and future prospects and farmers acceptance towards the scientific farming of Tilapia. I gathered information from both farmers and employees of IFAD Agro complex through Questionnaire and FGD. Thus a guideline has been proposed in this study with aim of facilitating the Scientific method of Tilapia farming for the development of Fisheries sector and for the economic development of our country. A Thesis Submitted to the Faculty of Agribusiness Management, Sher-e-Bangla Agricultural University, Dhaka, in partial fulfillment of the requirements for the degree of MASTER OF SCIENCE IN AGRIBUSINESS & MARKETING 2016-01-01T00:00:00Z