PROBLEM FACED BY TRADERS FOR VEGETABLE MARKETING IN DHAKA CITY

Abstract

The purpose of this study was to assess the extent of problems faced by the vegetable trader in Dhaka city and to explore the association between the extent of problems faced by the vegetable traders and their selected characteristics. The selected characteristics were age, education, types of shop, Nature of trading, income from vegetable business, vegetable marketing knowledge, trading experience, daily purchase of vegetable, capital investment in vegetable business. Data were gathered from 150 vegetable trader of Mirpur.Farmgate and Karwanbazar in Dhaka city by using a structured interview schedule. For harmonious representation from each area 8 percent sample were drawn following stratified random sampling method. Appropriate scales were formulated in order to assess the concerned variables. SPSS software was used to probe the data and Chi-Square was applied to examine the relationship among the variables. The findings revealed that the highest proportion of the trader 68.7 percent faced medium problem, while 23.3.5 percent faced high problem and 8 percent of low problem for vegetable marketing. Hence, overwhelming majority 92 percent of the respondents faced medium to high problem for vegetable marketing. The statistical analysis exposed Nature of trading; capital investment in vegetable business had significant association, while problem faced by the vegetable trader had not significant association with the age, education, types of shop, income from vegetable business, vegetable marketing knowledge, trading experience and daily purchase of vegetable.