Abstract:
The trend of buying organic food is growing among consumers, particularly in urban
areas in Bangladesh. This empirical study seeks to determine purchase intention by
analyzing the effect of factors such as age, education, monthly income, price,
environmental concern, healthy lifestyle, nutritional value, availability, and
advertisement by using probit regression model. The primary data were collected from
two supermarkets in Dhaka metropolis. A total of 110 consumers were selected by
using two stage random sampling technique. Data were collected from the respondents
between August to October in 2023. The study findings indicate that consumers’
purchase intention towards organic food is influenced by several key aspects, including
the availability of organic food, adoption of a healthy lifestyle, environmental concern,
and exposure to advertising. Furthermore, a significant proportion of young graduates
and service holders have a higher awareness regarding the advantages of organic food,
which is why a majority of them choose to acquire it. Significant obstacles that restrict
the purchasing of these products include higher price, quality concerns, ambiguous
labeling, and limited availability. The study recommends that the concerned authorities
should establish a standardized principle based on FAO recommendations in order to
decrease obstacles and motivate producers and supermarket owners to adhere to it
Description:
A Thesis Submitted to The Department of Agribusiness and Marketing
Sher-e-Bangla Agricultural University, Dhaka,
in partial fulfillment of the requirements
for the degree of
MASTER OF SCIENCE
IN
AGRIBUSINESS AND MARKETING
