Abstract:
The study was conducted to value chain analysis of potato in the selected areas of
Thakurgaon district in Bangladesh. Besides, attempt had given to examine the actors
involved in value chain, and to estimate the value addition of potato by the actors in
potato marketin the study area and to identify the constraints of potato marketing and
suggest measure for the improvement of potato marketing in the selected
area.Thakurgaon districts were selected purposively for the study on the basis of
extensive potato production. A total number of 30 potato cultivators were randomly
selected to conducting farm level survey with pre-tested questionnaire. Data were
collected during August to September, 2019. The selected samples included 60 (faria15,
bepari-15,wholeseller-15,and retailer-15). In the study areas there are five value
chain included. In this study cost and margin analysis of potato, cost of production,
variable cost, fixed cost, gross cost, gross return, gross margin, net return, value
addition, marketing cost, storage cost, market price calculated. Value addition of
retailer is 22.15 percent, wholesaler is 29.63 percent, bepari is 20.28 percent and faria
is 27.94 percent. Marketing cost of retailer is 20.18 percent, wholesaler is 45.32,
bapari is 29.91 and faria is 4.59 percent.Net marketing margin of retailer is 24.19
percent, wholesaler is 13.33,bapari 10.29 percent and faria is 52.19 percent. Proper
credit facility, fertilizer supply, seed supply, irrigation facilities, electricity supply and
transport facility should be improve for potato development in Bangladesh.
Description:
A Thesis
Submitted to the Faculty of Agribusiness Management,
Sher-e-Bangla Agricultural University, Dhaka,
in Partial fulfillment of the requirements
for the degree of
MASTER OF SCIENCE (MS)
IN
AGRIBUSINESS AND MARKETING
