• FACTORS INFLUENCING CONSUMER’S PURCHASE OF PROCESSED AND READY TO COOK MEAT IN DHAKA METROPOLITAN CITY 

  MOSHARRAF, SADIA BINTE (Dept. of AGRIBUSINESS AND MARKETING, 2023)

  new trend that started to spread across the nation at the turn of the century substituted heavily processed, ready-to-cook foods for cooked meals. A total of 110 consumers were randomly chosen for the study from the ...
• FACTORS AFFECTING CONSUMER INTENTION TO PURCHASE ORGANIC FOOD: AN EMPIRICAL ANALYSIS IN DHAKA CITY 

  TARANNUM, KASHFIA (Dept. of AGRIBUSINESS AND MARKETING, 2023)

  The trend of buying organic food is growing among consumers, particularly in urban areas in Bangladesh. This empirical study seeks to determine purchase intention by analyzing the effect of factors such as age, education, ...
• Factors Affecting Consumers’ Purchasing Decision of Popular Rice Brands in Dhaka City 

  JAMAN, SURIYA (Dept. of AGRIBUSINESS AND MARKETING, 2023)

  The focus of this study is to investigate consumers’ evaluat ion of rice attributes in different markets of Dhaka cit y. The study empirically examines the relat ionship between the retail price of rice and its attributes ...
• RURAL WOMEN ENTREPRENEURSHIP DEVELOPMENT IN SIRAJGANJ DISTRICT OF BANGLADESH: A CASE STUDY ON THEIR CHALLENGES AND PREPARATIONS 

  ISLAM, MD. FERDAUSUL (Dept. of AGRIBUSINESS AND MARKETING, 2023)

  Bangladesh's women entrepreneurs face challenges in various economic sectors, including rural and urban areas. The percentage of businesses owned by women has decreased from 12.7% in 2013 to 7.2%. Despite this, women ...
• EXPLORING TECHNICAL EFFICIENCY OF MAIZE CULTIVATION IN BANGLADESH: A CASE STUDY ON CHUADANGA DISTRICT 

  ZOHURA, FATEMA-TUZ (Dept. of AGRIBUSINESS AND MARKETING, 2023)

  In recent years, maize has emerged as a lucrative crop for Bangladeshi farmers, thanks to favorable environmental conditions characterized by abundant sunshine, well-fertilized soil and adequate moisture. This comprehensive ...
• VALUE CHAIN ANALYSIS OF GHEE IN THE PABNA DISTRICT OF BANGLADESH 

  MAHFUZ, CHOW. MD. SWAPNIL (DEPARTMENT OF AGRIBUSINESS AND MARKETING, 2022)

  This thesis conducts a comprehensive value chain analysis of the Ghee industry. It explores the various stages involved in the production, processing, and distribution of Ghee, identifying key activities and actors along ...
• OMPARATIVE ECONOMIC PERFORMANCE OF TWO JUTE VARIETIES IN FARIDPUR DISTRICT OF BANGLADESH 

  Rashid, Sharmin (DEPARTMENT OF AGRIBUSINESS AND MARKETING, 2022)

  The jute industry has played an important role in the national economy at different times despite facing several problems. Jute is one of the most versatile natural fibers that has been used in raw materials for packaging, ...
• MARKETING MARGIN ANALYSIS OF POTATO VALUE CHAIN ACTORS IN SOME SELECTED AREAS OF JAMALPUR DISTRICT 

  NISHI, SUMAIA YEASMIN (DEPARTMENT OF AGRIBUSINESS AND MARKETING, 2022)

  Potato contributes significantly to the food security and income of Bangladeshi farmers. It is a valuable vegetable both commercially and nutritionally in the world, as well as in Bangladesh. In Bangladesh, the potato ...
• ANALYSIS OF PROFITABILITY AND EXISTING MARKETING CHANNEL OF BORO RICE IN BANGLADESH: STUDY BASED ON SELECTED AREAS OF SHERPUR DISTRICT 

  MIA, SHAMIM (DEPARTMENT OF AGRIBUSINESS AND MARKETING, 2022)

  This study was undertaken to assess the comparative profitability and existing marketing channels of boro rice production in Bangladesh. Sherpur district were selected as these are the surplus rice producing area and ...
• DETERMINANTS OF DAIRY FARMERS’ INCOME THROUGH COOPERATIVE FARMING: AN EVIDENCE FROM RANGPUR DISTRICT 

  FERDOUSI, MST. ATIYA (DEPARTMENT OF AGRIBUSINESS AND MARKETING, 2022)

  A cooperative is an autonomous association of persons united voluntarily to meet their common economic, social, and cultural needs and aspirations through a jointly owned and democratically-controlled enterprise. A dairy ...
• VALUE CHAIN ANALYSIS OF TOMATO IN SOME SELECTED AREAS OF MANIKGANJ DISTRICT 

  HOSSAIN, MD. IMRAN (DEPARTMENT OF AGRIBUSINESS AND MARKETING, 2022)

  A series of value-generating activities associated with product marketing from farm level to the ultimate consumer referred to as the value chain. In Bangladesh tomato value chain starting from producer then there may ...
• VALUE CHAIN ANALYSIS OF POTATO IN SOME SELECTED AREAS OF PANCHAGARH DISTRICT IN BANGLADESH 

  ALAM, MD MAHABUB (DEPARTMENT OF AGRIBUSINESS AND MARKETING, 2022)

  Potato is one of the most important cash crops in Bangladesh, and the district of Panchagarh is one of the major potato producing areas in the country. The objective of this study was to analyze the value chain of potato ...
• PROFITABILITY AND WOMEN EMPOWERMENT OF PABDA FISH PRODUCTION IN MYMENSINGH DISTRICT OF BANGLADESH 

  SINHA, SAMIA AKTER (DEPARTMENT OF AGRIBUSINESS AND MARKETING, 2021)

  In Bangladesh, the fish farming sector has the potential to achieve self-sufficiency in the food sector and to reduce poverty. It is necessary to increase fish production and more participation of women eventually increases ...
• COMPARATIVE PROFITABILITY BETWEEN ORGANIC AND CONVENTIONAL COUNTRY BEAN FARMING IN NARSINGDI DISTRICT OF BANGLADESH 

  AKTER, HAFSHA (DEPARTMENT OF AGRIBUSINESS AND MARKETING, 2021)

  Country bean is a common winter vegetables and farmer can grow it in the field and also in homestead area. In Narsingdi district, country bean is grown with other winter and summer vegetables and also as a solo crop in ...
• VALUE CHAIN ANALYSIS OF PINEAPPLE IN TANGAIL DISTRICT OF BANGLADESH 

  JAHAN, KHOSNUR (DEPARTMENT OF AGRIBUSINESS AND MARKETING, 2021)

  The present study was designed to measure value chain analysis of Pineapple in Tangail district of Bangladesh. Primary data were collected from the pineapple growing area of Madhupur and Jalchatro. Hundred producers and ...
• MARKETING SYSTEM OF EGG IN SOME SELECTED AREAS OF TANGAIL DISTRICT 

  JAHAN, FARJANA (DEPARTMENT OF AGRIBUSINESS AND MARKETING, 2021)

  The present study was conducted to estimate the profitability of egg production and marketing in Tangail district of Bangladesh. Three villages from Gopalpur Upazila and two villages from Ghatail Upazila were selected ...
• AN ANALYSIS OF SHRIMP VALUE CHAIN AND IDENTIFY THE RISK MANAGEMENT ADOPTION BEHAVIOR AMID VALUE CHAIN ACTORS IN SOME SELECTED AREAS OF THE KHULNA DISTRICT 

  PAUL, AGAR (DEPARTMENT OF AGRIBUSINESS AND MARKETING, 2021)

  Fisheries sector is playing an important role in the economy of Bangladesh from the ancient time. The overall objectives of the present study were to identify the activities conducted by different actors in shrimp value ...
• A STUDY ON IMPACT OF COVID-19 ON MOBILE FINANCIAL SERVICE AND SAVING PRACTICES: THE CASE OF BANGLADESH 

  FAGUN, ANIKA NAWAR (DEPARTMENT OF AGRIBUSINESS AND MARKETING, 2021)

  The world is passing a grievous phase because of a fast-spreading disease named COVID-19. Almost all countries have experienced the impact of coronavirus on their economy. Unexpectedly, due to that situation some industries ...
• CONSUMER PERCEPTIONS AND PURCHASING BEHAVIOR TOWARD PROCESSED FOOD PRODUCTS IN SOME SELECTED AREAS OF DHAKA DISTRICT IN BANGLADESH 

  ESHA, MOSTARINA PARVIN (DEPARTMENT OF AGRIBUSINESS AND MARKETING, SHER-E-BANGLA AGRICULTURAL UNIVERSITY, DHAKA- 1207, 2021-06)

  Around the turn of the century, a new trend began to sweep the country replacing cookedmeals with highly processed, ready-to-eat items. The number of single-parent householdsis on the rise, as is consumer demand for processed ...
• CONSUMER PERCEPTION ON PROCESSED FOOD: A STUDY FROM GAIBANDHA DISTRICT 

  ZAMAN, ATQIYA FAHMIDA (DEPARTMENT OF AGRIBUSINESS AND MARKETING, SHER-E-BANGLA AGRICULTURAL UNIVERSITY, DHAKA- 1207, 2021-06)

  With the quick shift in people's lifestyles, consumer food consumption pattern in Bangladesh has experienced a remarkable transition in the last millennium. This paper's main goals are to find out customer perceptions ...

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