Abstract:
ABSTRACT
In today’s competitive business world, no business can survive without proper branding.
Branding is therefore important to every business regardless of the size, because it helps
differs from a business from its competitors. As a key component of branding, brand
communication determines whether a brand is successfully established and eventually turns
a profit. People are now – a- days are very much aware about the quality of the product,
customers want to aware and get update time to time about a brand. However, social media
makes the path so much easier for customer engagement with a brand. Attracted by its potential
to drive sales opportunities and to enhance customer engagement, companies of Bangladesh are
also coming forward to embrace the full prospects of social media. This paper attempted to
measure the effectiveness of brand posts and how it influences customer engagement through
social media in our country.
This study is exploratory in nature. Here mainly quantitative analysis is done based primary data
from two segments, customers and service providers. In this thesis paper, data are being
collected by 30 questionnaire, on 200 samples
There is no universal communication strategy for all companies , but the appropriate may be
build according to the company goals and means. Process of creating the communication strategy
should focus on several targets which companies may identify by themselves or with the help of
guides. One of those targets is identifying appropriate ways of engaging with the customers with
the combination Brand Awareness and Brand Engagement. Now-a-days social media especially
Facebook is becoming a tool for business to consumer communication . Recent booming of
internet uses in Bangladesh increases the opportunity for all size of companies. They can enjoy
the benefit of social media marketing with a cost effective way if they overcome the current
challenges.
Description:
A Thesis Submitted to
The Department of Agribusiness and Marketing, Faculty of Agribusine
Management
Sher-e-Bangla Agricultural University, Dhaka
In partial fulfillment of the requirements
for the degree
of
MASTERS OF BUSINESS ADMINISTRATION (MBA
MARKETING
SEMESTER: JULY- DECEMBER, 2018
